On its third quarter conference call Thursday, McGraw-Hill CEO Terry McGraw talked about the recently redesigned BusinessWeek.
McGraw said, “I also urge you to take a look at the newly redesigned Business Week, starting with the October 22nd issue. The re-launch of the Business Week is the product of 18 months of research among readers and non-readers, to gain a better understanding of today’s business information consumers. Editor-in-chief, Stephen Adler, has reconceived the publication; and, in the spirit of the new Internet age, will direct his editorial team to sort, to clarify, to illuminate the important developments for an audience of more than 4.8 million readers each week. That means offering other smart perspectives from around the world alongside stories developed by Business Week in a multi-channel endeavor.
“The goal is to solidify Business Week’s leadership as a multi-platform global business media organization and build on healthy circulation statistics. News stand sales, a key indicator of editorial vitality, are up 25% in the first half. The average price for subscribers is up 1%. Overall circulation is very steady.”
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Crovitz said, “As we said, we will soon hit a million paying subscribers to the Online Journal.
Reuters wrote, “‘It’s two and a half to three days old and looks just terrific,’ News Corp Chairman and Chief Executive Murdoch said at the Web 2.0 conference in San Francisco.
The release stated, “In her new role at FBN, Claman will co-anchor the afternoon weekday business block from 2:00-5:00 PM EST with David Asman beginning on Monday in studio.
Here is an excerpt:
It joins the Philadelphia Inquirer, which announced earlier this year that a bank there would sponsor a business news column.
Brook wrote, “‘The Economist Historical Archive is more than a database — it is a remarkable record of the most significant world events over the past 160 years through the unbiased, probing eyes of the Economist,’ said John Micklethwait, the magazine’s editor-in-chief.
The company’s release stated, “Advertising revenue at the Wall Street Journal U.S. print edition declined 2.9% (on a 13.6% decline in volume) primarily due to a sharp decline in technology advertising revenue which more than offset increases in financial and general (both B2B and consumer) advertising. This decline was partially offset by a 7.8% increase in advertising revenue at The Wall Street Journal Digital Network.