The future shifts
Inside Radio reported today that medium-sized businesses have shifted their marketing dollars. For the first time, it reports, “digital media use exceeds that of radio, newspaper, television and other traditional media among small and medium-sized businesses.” The report adds that 77% of local businesses are doing digital marketing. Traditional media use has slipped to 69%.
Last year faculty member Dana McMahon developed a new course focusing on digital marketing. This spring the school will add three sections of a similar course oriented toward digital marketing skills. Our motto: shaping the future.
September 1st, 2009 at 8:47 am
Dean Folkerts -
I received the Carolina Communicator in the mail yesterday. Last night I read it from cover to cover. I am so proud to be an alumnus of the j-school. I was struck by the amount of work which obviously went into the restructuring of the school’s curriculum to keep up with the current world media culture. I wanted to thank you personally for your efforts in this area. It is keeping the school at the highest academic level I expect. I am sure it involves long days on your part. Thanks again… Susan Shenk, J-School Grad of 1994