Inside Radio reported today that medium-sized businesses have shifted their marketing dollars.  For the first time, it reports, “digital media use exceeds that of radio, newspaper, television and other traditional media among small and medium-sized businesses.”  The report adds that 77% of local businesses are doing digital marketing.  Traditional media use has slipped to 69%.

Last year faculty member Dana McMahon developed a new course focusing on digital marketing.  This spring the school will add three sections of a similar course oriented toward digital marketing skills.  Our motto:  shaping the future.

For the last three years, the school has been host to journalists from the Middle East through the Edward R. Murrow international visitors program sponsored by the State Department.

Our visitors have uniformly lauded our participation in the program. One visitor said it was “fascinating to learn how American universities are open, multi-functional and play a civic role locally and internationally.”

Another said our briefings were “intense and valuable” and thoughtfully targeted to address a broad range of delegates’ interests in media, business, rule of law and pitched at a professional level suitable to their careers.

Murrow Program visitors also remarked at the “incredible” relationship between students and professors at Carolina. They said they were surprised to learn how students engage in community service work and debate social and political issues, commenting on the “independence and passion” of our students.

“We have a very clear idea now of how students are trained in participatory democracy through practical experiences on campus and in local communities. There is no specific border between academic instruction and life learning,” wrote one visitor.

This October, the school will host a group of English-speaking European visitors.